A few years back I was out of work and had no prospects for employment. I ran through a slew of part time positions including delivering packages for FedX, working for H&R Block, and flight instructing. I even spent several weeks going door to door to help with the 2010 census. When those positions dried up, I decided to strike out on my own. I started a digital marketing company. I designed websites. I learned Google Adwords and Bing Adcenter. I learned about social media marketing. I learned how to leverage YouTube. I did this for about a year-and-a-half. I was building a clientele. But I wasn’t making any money.
Now jump forward to today. I have a new book out. It’s my second book. So using the skills I picked up with my first book and during my brief stent as a digital marketing expert, I started marketing Scapegoat not only in the U.S. but in several targeted countries and regions. I used YouTube to market my book trailer worldwide. In one month I had over 10,000 views. Now not all of those views resulted in sales. And a lot of those viewers never made it past the first twenty seconds. But enough people did make it all the way through to have an impact. When you add in digital technology like eBooks and audio downloads, anyone in the world can order your book instantly. My total costs for digital marketing so far has been under $700.
Today Scapegoat is in the top 15 in my category in Canada. It’s the number 1 title in my category in Australia.
